Mercadotecnia 2001 : (Registro nro. 11478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01484nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210419092908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210310s1984 ck ag gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8476230001 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8485696964 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | C397m |
| Edition number | 23 |
| 110 2# - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Centro Internacional para la Investigación y el Desarrollo profesional. |
| 9 (RLIN) | 36948 |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia 2001 : |
| Remainder of title | iniciación al marketing del futuro / |
| Statement of responsibility, etc. | Centro Internacional para la Investigación y el Desarrollo profesional. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | Corporación Científica, |
| Date of publication, distribution, etc. | 1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 222 páginas : |
| Other physical details | ilustraciones y graficas en blanco y negro ; |
| Dimensions | 26 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Biblioteca Internacional de Avances en ciencias empresariales |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía: páginas 215. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | El intercambio comercial. Antecedentes del Marketing. -- Hacia el desarrollo del Marketing. -- El marketing del consumo. -- Estrategias políticas Marketing: decisiones y consecuencias. -- Factores de Marketing. -- El mercado y su evolución. -- La determinación del mercado potencial. -- El plan de Marketing. -- Marketing Mix. -- Congruencia del plan de Marketing con otros planes de la Empresa. -- El terreno de lo concreto. -- Centro del plan de Marketing. -- Nuevas tendencias; nuevas aplicaciones. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Plan de Marketing. |
| 9 (RLIN) | 36949 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 36950 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tendencias de MArketing |
| 9 (RLIN) | 36951 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 04/15/2018 | Donación | 658.8 / C397m | 430005014 | 05/16/2024 | Ej.1 | 03/10/2021 | Books |
