Técnicas de marketing : (Registro nro. 11483)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01268nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210413151540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210310s2010 ck ad gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789589949047 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | L938t |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lucio Mera, Elena, |
| Dates associated with a name | autora |
| 9 (RLIN) | 25648 |
| 245 #0 - TITLE STATEMENT | |
| Title | Técnicas de marketing : |
| Remainder of title | identificar, conquistar y fidelizar clientes / |
| Statement of responsibility, etc. | Elena Lucio Mera |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | Ediciones de la U, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 120 páginas : |
| Other physical details | ilustraciones y graficas en blanco y negro ; |
| Dimensions | 23 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Área mercadeo |
| 500 ## - GENERAL NOTE | |
| General note | Datos biográficos del autor en tapa posterior. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | El marketing en la empresa. -- El entorno de Marketing. -- La planificación estratégica. -- Las técnicas de marketing. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc. | En el mercado como el actual. caracterizado por la gran cantidad de información que maneja e consumidor y los niveles de exigencia que esto genera, la supervivencia de muchas empresas depende, en gran medida, de saber que es lo que quieren los posibles compradores para así poder ofrecerlo. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Técnicas de marketing |
| 9 (RLIN) | 25650 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fidelizar clientes. |
| 9 (RLIN) | 36781 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 04/15/2018 | Donación | 658.8 / L938t | 430012160 | 05/16/2024 | $0. | 03/10/2021 | Books |
