Marketing científico / (Registro nro. 11484)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01349nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210413143728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210310s1969 sp ad gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8436800516 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | M787m |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Montgomery, David B., |
| Relator term | autor |
| 9 (RLIN) | 25651 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing científico / |
| Statement of responsibility, etc. | David B. Montgomery, Glen L. Urban ; prologo, Antonio Pulido San Román |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | Pirámide, |
| Date of publication, distribution, etc. | 1969. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 350 páginas : |
| Other physical details | Ilustraciones en blanco y negro ; |
| Dimensions | 23 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Colección quantum |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice de autores y materias. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción a la dirección científica y al marketing. -- Modelos de respuesta del mercado. -- Apéndice: algunas consideraciones metodológicas de los modelos estocásticos del mercado. -- Decisiones de publicidad. -- Decisiones de precios. -- Decisiones de distribución. -- Decisiones del personal de ventas. -- Decisiones de nuevos productos. -- Aplicación de ka dirección cientifica al Marketing. -- El futuro de la dirección científica en el marketing. -- |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 36777 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estudio de mercado. |
| 9 (RLIN) | 36778 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Urban, Glen L., |
| Relator term | autor |
| 9 (RLIN) | 36779 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pulido San Román, Antonio, |
| Relator term | prologuista |
| 9 (RLIN) | 36780 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 04/15/2018 | Donación | 658.8 / M787m | 201811670 | 05/16/2024 | Ej.1 | 03/10/2021 | Books |
