Investigación de mercados / (Registro nro. 11485)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01118nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210413153426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210310s1981 ck a gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9684511698 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 / |
| Item number | K557I |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C., |
| Relator term | autor |
| 9 (RLIN) | 25654 |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación de mercados / |
| Statement of responsibility, etc. | Thomas C. Kinnear, James R. Taylor, Sebastian S. Kresge ; traducción, Giovanny Ciardelli Fadul |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | Andes, |
| Date of publication, distribution, etc. | 1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 740 páginas : |
| Other physical details | ilustraciones en blanco y negro ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Etapas primarias del proceso de investigación. -- Muestreo. -- Medición. -- Experimentación y mercadeo de prueba. -- Información obtenida de los encuestados. -- Etapas finales del proceso de investigación. -- Temas avanzados. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de mercado. |
| 9 (RLIN) | 25656 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Gestión |
| 9 (RLIN) | 36786 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, James R., |
| Relator term | autor |
| 9 (RLIN) | 36787 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kresge, Sebastian S., |
| Relator term | autor |
| 9 (RLIN) | 36788 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ciardelli Fadul, Giovanny, |
| Relator term | traductor |
| 9 (RLIN) | 36789 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 04/15/2018 | Donación | 658.83 / K557I | 430004226 | 05/16/2024 | Ej.1 | 03/10/2021 | Books | ||||||
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 04/15/2018 | Donación | 658.83 / K557I | 430004222 | 07/16/2024 | Ej.2 | 04/15/2018 | Books | 1 | 07/16/2024 |
