Globalización : (Registro nro. 12330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02029nam a2200313Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210901143718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130821s1993 ck ad frn 0 dspa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9580425744 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Co-BoUCM |
| Language of cataloging | spa |
| Transcribing agency | CO-JMCR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.18 / |
| Item number | G347g |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yip, George S., |
| Relator term | autor |
| 9 (RLIN) | 43580 |
| 245 10 - TITLE STATEMENT | |
| Title | Globalización : |
| Remainder of title | estrategias para obtener un ventaja competitiva internacional / |
| Statement of responsibility, etc. | George S. Yip ; traducción Jorge Cárdenas Nannetti |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | Grupo Editorial Norma, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 331 páginas : |
| Other physical details | ilustraciones y gráficas ; |
| Dimensions | 24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Que es la estrategia global. -- Diagnostico del potencial de globalización industrial. -- La participación en el mercado global. -- Diseño de productos y servicios globales. -- Localización global de las actividades. -- Creación de un marketing global. -- Medidas competitivas globales. -- Como crear la organización global. -- Medición de los impulsores de la industria y las palancas estratégicas. -- Como analizar una estrategia global. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc. | "Esta comprensiva y bien documentada guía para el gerente internacional trata todos los aspectos de la estrategia global y cristaliza las cuestiones de integración global. El doctor Yip ofrece una perspectiva y un marco de referencia total para todos los gerentes que tienen que luchar con una competencia mundial en este mundo sin fronteras. Este libro trata en forma perspicaz y a fondo las cuestiones globales, y no sólo vale la pena leerlo sino que conviene mantenerlo al alcance de la mano". |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comercio internacional |
| 9 (RLIN) | 11207 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competencia económica internacional |
| 9 (RLIN) | 11261 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competencia económica |
| 9 (RLIN) | 11259 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economía internacional |
| 9 (RLIN) | 7543 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estrategias de desarrollo |
| 9 (RLIN) | 15116 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Globalización |
| 9 (RLIN) | 216 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Economa̕ |
| 9 (RLIN) | 39865 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cárdenas Nannetti, Jorge, |
| Relator term | traductor |
| 9 (RLIN) | 30494 |
| 765 0# - ORIGINAL LANGUAGE ENTRY | |
| Title | Total global strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 04/15/2018 | Donación | 658.18 / G347g | 430005699 | 05/16/2024 | Ej.1 | 03/10/2021 | Books |
