Mercadotecnia / (Registro nro. 15314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01224nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221214083655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210310s1993 mx gr 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9688801569 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 / |
| Item number | K874m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Phillip, |
| 9 (RLIN) | 35873 |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia / |
| Statement of responsibility, etc. | Philip Kotler ; traducción, José Manuel Salazar ; revisión técnica, Clotilde Hernández Garnica |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tercera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Prentice-Hall Hispanoamericana, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 745 páginas ; |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice de autores y analítico |
| 500 ## - GENERAL NOTE | |
| General note | Traducido de la tercera edición en inglés de: Principles of marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Comprensión de la mercadotecnia -- Organización del proceso de planeación de mercadotecnia -- Análisis de oportunidades de mercado -- Selección de mercados meta -- Desarrollo de la mezcla de mercadotecnia -- Administración del esfuerzo de mercadotecnia -- Mercadotecnia ampliada |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 35875 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salazar, José Manuel, |
| Relator term | traductor |
| 9 (RLIN) | 42547 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hernández Garnica, Clotilde, |
| Relator term | revisora |
| 9 (RLIN) | 42548 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | 03/10/2021 | 658.8 / K874m | 201811435 | 05/16/2024 | Ej.1 | 03/10/2021 | Books |
