Mercadotecnia / (Registro nro. 15538)

Detalles MARC
000 -LEADER
fixed length control field 01524cam a2200313 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210414151722.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160428t19931993mx a r 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9684222181
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789684222182
040 ## - CATALOGING SOURCE
Original cataloging agency CKBJT
Transcribing agency CO-JMCR
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title spa
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 /
Item number F529m
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fischer de la Vega, Laura,
Relator term autora
9 (RLIN) 36838
245 10 - TITLE STATEMENT
Title Mercadotecnia /
Statement of responsibility, etc. Laura Fischer de la Vega
250 ## - EDITION STATEMENT
Edition statement Segunda edición.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México :
Name of publisher, distributor, etc. McGraw-Hill Interamericana Editores,
Date of publication, distribution, etc. 1993.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©1993
300 ## - PHYSICAL DESCRIPTION
Extent 439 páginas :
Other physical details ilustraciones en blanco y negro ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Incluye referencias bibliográficas e índice.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Aspectos general de la mercadotecnia. -- Administración de la mercadotecnia. -- El medio ambiente de la mercadotecnia. -- Mercado y segmentación de mercado. -- Comportamiento del consumidor. -- Investigación de mercados. -- Estrategia del producto. -- Estrategia de precio. -- Estrategia de distribución. -- Estrategias de promoción de ventas. -- Estrategia de publicidad. -- Fuerza de ventas. -- Planeación estratégica en mercadotecnia. Mercadotecnia social. -- Mercadotecnia internacional.
520 0# - SUMMARY, ETC.
Summary, etc. Hoy es mas que nunca es importante conocer y entender la mercadotecnia por medio de un análisis real.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo
9 (RLIN) 36839
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Presupuesto
9 (RLIN) 36840
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumidores
9 (RLIN) 5130
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Planificación estratégica
9 (RLIN) 262
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Comercio
9 (RLIN) 5339
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Pública José María del Castillo y Rada Biblioteca Pública José María del Castillo y Rada General Stacks 04/15/2018 Donación   658.8 / F529m 430012157 05/16/2024 Ej.1 04/15/2018 Books