Roberto Goizueta : (Registro nro. 31129)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02127nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260102155456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260102b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9580446741 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Donación |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| Language of cataloging | spa |
| Modifying agency | CO-JMCR |
| Description conventions | rda |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 923.3 |
| Item number | G82r |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Greising, David, |
| 9 (RLIN) | 44478 |
| 245 10 - TITLE STATEMENT | |
| Title | Roberto Goizueta : |
| Remainder of title | el hombre que puso al mundo a tomar Coca-Cola / |
| Statement of responsibility, etc. | David Greising ; traducción Jorge Cárdenas Nannetti. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Barcelona ; Santa Fe de Bogotá : |
| Name of producer, publisher, distributor, manufacturer | Grupo Editorial Norma, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 350 páginas : |
| Other physical details | ilustraciones ; |
| Dimensions | 23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cuba, Castro y Coke -- Ascenso a la cumbre -- La inquisición -- Rompimiento con el pasado: Coca-Cola Dietética y Columbia Pictures -- "¡Devuélvanme mi Coke!" -- Cambia el guion: Derivación embotelladora y escape de Hollywood -- Colonización Coca-Cola -- "Siempre" una prueba decisiva -- La máquina de grandes marcas -- Los juegos que jugaba Roberto -- "Es el cielo Coca-Cola". |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Este libro examina la vida y la carrera de uno de los ejecutivos de más larga trayectoria y mejor pagados de todos los tiempos. Para escribirlo, el autor David Greising, director de la oficina de Business Week en Atlanta, entrevistó a docenas de altos ejecutivos y amigos íntimos de Goizueta, revisó cantidades de correspondencia y archivos corporativos, y se valió de entrevistas inéditas con Goizueta y otras personas claves en su vida. <br/>Greising describe cada frase en la carrera de este empresario cubano: su decisión de separarse de su padre y trabajar para Coca-Cola, su salida de Cuba, su preparación para el cargo de presidente y su encarnizada batalla por obtener el más alto cargo de la corporación: la presidencia de la junta directiva. |
| 534 ## - ORIGINAL VERSION NOTE | |
| Introductory phrase | Título original. |
| Title statement of original | I'd like the world to buy a coke. |
| 600 17 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goizueta, Roberto, |
| Dates associated with a name | 1931-1997. |
| Source of heading or term | BLAAUTO |
| 9 (RLIN) | 44479 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industriales |
| Geographic subdivision | Cuba. |
| Source of heading or term | JMCR |
| 9 (RLIN) | 44480 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Coca-Cola |
| General subdivision | Historia. |
| Source of heading or term | JMCR |
| 9 (RLIN) | 44481 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cárdenas, Jorge, |
| Relator term | traductor. |
| 9 (RLIN) | 44482 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | Book Cart | 11/22/2023 | 923.3 G82r | 201812214 | 01/02/2026 | Ej.1 | 01/02/2026 | Books |
