La estrategia del océano azul : (Registro nro. 3397)

Detalles MARC
000 -LEADER
fixed length control field 01767nam a2200349Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210106101655.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191128t2005 ck gr 000 0dspa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9580488398
040 ## - CATALOGING SOURCE
Original cataloging agency CO-JMCR
Transcribing agency CO-JMCR
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 /
Item number C454e
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chan, Kim W.,
Relator term autor
9 (RLIN) 12686
245 13 - TITLE STATEMENT
Title La estrategia del océano azul :
Remainder of title cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia /
Statement of responsibility, etc. W. Chan Kim y Renée Mauborgne ; traducción, Adriana de Hassan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bogotá :
Name of publisher, distributor, etc. Norma,
Date of publication, distribution, etc. ©2005
300 ## - PHYSICAL DESCRIPTION
Extent xii, 332 páginas ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Incluye datos biográficos del los autores a final del texto
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliografía: páginas 321-330
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note La estrategia del océano azul -- Formulación de la estrategia del oceáno azul -- Ejecución de la estrategia del océano azul -- Un bosquejo del patrón histórico de la creación de los océanos azules
520 3# - SUMMARY, ETC.
Summary, etc. La tesis que inspira este libro es la necesidad de dejar a un lado la competencia destructiva entre las empresas si se quiere ser un ganador en el futuro, ampliando los horizontes del mercado y generando valor a través de la innovación.
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
546 ## - LANGUAGE NOTE
Language note Traducido del inglés
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo
9 (RLIN) 12687
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cambio organizacional
9 (RLIN) 11863
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Administración de mercadeo
9 (RLIN) 12246
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Planificación de mercadeo
9 (RLIN) 12688
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Toma de decisiones
9 (RLIN) 283
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Administración de empresas
9 (RLIN) 12689
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mauborgne, Renée,
Relator term autora
9 (RLIN) 12690
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hassan, Adriana de,
Relator term traductora
9 (RLIN) 12691
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Koha item type
    Dewey Decimal Classification     Non-fiction Biblioteca Pública José María del Castillo y Rada Biblioteca Pública José María del Castillo y Rada 04/15/2018 Donación 9 13 658.8 / C454e 201807548 05/16/2024 01/25/2021 Ej.1 Books