La nueva competencia : (Registro nro. 4435)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01413nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210208105422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191128s1987 ck fr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9580403333 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.835 / |
| Item number | K874n |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | autor |
| 9 (RLIN) | 12713 |
| 245 30 - TITLE STATEMENT | |
| Title | La nueva competencia : |
| Remainder of title | más allá de la teoría Z, el mercadeo al estilo japonés / |
| Statement of responsibility, etc. | Philip Kotler, Liam Fahey y S. Jatusripitak ; traducción, Adriana Arias de Hassan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | Norma, |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 370 páginas ; |
| Dimensions | 24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Expertos de talla mundial: los japoneses -- La fórmula del éxito de la nueva competencia -- El proceso de apropiación del mercado: la conquista de occidente -- Estrategias de mercado del lejano oriente: el camino a la dominación |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Numerosos libros y artículos se han escrito acerca del milagro económico del Japón - acerca de como una nación derrotada, conocida en una época por la calidad inferios de sus productos. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Traducido del inglés |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| 9 (RLIN) | 13107 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Oferta y demanda |
| 9 (RLIN) | 13108 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competencia económica |
| 9 (RLIN) | 4890 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Teoría Z |
| 9 (RLIN) | 13109 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fahey, Liam |
| Relator term | autor |
| 9 (RLIN) | 13110 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jatusripitak, Somkid |
| Relator term | autor |
| 9 (RLIN) | 13111 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adriana Arias de Hassan, |
| Relator term | traductora |
| 9 (RLIN) | 13112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | 10/15/2018 | Donación | 1 | 658.835 / K874n | 201809299 | 05/16/2024 | 05/30/2023 | Ej.1 | Books | Exlibris: nota con esfero en la primera página |
