Biblioteca práctica de negocios : (Registro nro. 4490)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01098nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200921155103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191128s1992 mx a er 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9684518315 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | R / |
| Item number | 658 B582b |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Equipo de Consultores Editoriales de McGraw-Hill, |
| Relator term | compiladores |
| 9 (RLIN) | 10594 |
| 245 #0 - TITLE STATEMENT | |
| Title | Biblioteca práctica de negocios : |
| Remainder of title | mercadotecnia / |
| Statement of responsibility, etc. | compilado por el equipo de consultores editoriales de McGraw-Hill ; revisión técnica José I. Gil Mendoza, Marcia González Osuna, Rafael Mirafuentes Magdaleno [y otros 4] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | ©1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 265 páginas : |
| Other physical details | gráficos a color ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice analítico |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La mercadotecnia moderna -- El mercado meta -- El producto -- El sistema de precios -- Distribución -- Actividades de promoción -- Mercadotecnia especializada -- Planeación y evaluación del esfuerzo de mercadotecnia |
| 546 ## - LANGUAGE NOTE | |
| Language note | Traducido del inglés |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de empresas |
| 9 (RLIN) | 10606 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Donación--12/12/2018-- | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | 11/28/2019 | Donación | R / 658 B582b | 201809486 | 11/28/2019 | V.7 Ej.1 | Books |
