Los diez pecados capitales del marketing : (Registro nro. 4613)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01216nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210106140437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191128s2006 sp gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8423423921 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | K874d |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | autor |
| 9 (RLIN) | 12713 |
| 245 14 - TITLE STATEMENT | |
| Title | Los diez pecados capitales del marketing : |
| Remainder of title | indicios y soluciones / |
| Statement of responsibility, etc. | Philip Kotler ; traducción Ana García Bertrán |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Barcelona : |
| Name of publisher, distributor, etc. | Ediciones Deusto, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 154 páginas ; |
| Dimensions | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Líderes del marketing. Marketing |
| 500 ## - GENERAL NOTE | |
| General note | Título original: Ten deadly marketing sins |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La empresa no está suficientemente focalizada en el mercado orientada hacia el consumidor -- La empresa no conoce totalmente a sus clientes objetivos -- La empresa tiene que definir y controlar mejor a sus competidores |
| 546 ## - LANGUAGE NOTE | |
| Language note | Traducido del inglés. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Márketing |
| 9 (RLIN) | 12714 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Gestión |
| 9 (RLIN) | 12715 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ventas |
| 9 (RLIN) | 12716 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Planificación del mercadeo |
| 9 (RLIN) | 12717 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de mercadeo |
| 9 (RLIN) | 12246 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | García Bertrán, Ana, |
| Relator term | traductora |
| 9 (RLIN) | 12718 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | 04/15/2018 | Donación | 658.8 / K874d | 201809527 | 05/16/2024 | Ej.1 | Books |
