Investigación integral de mercados : (Registro nro. 4682)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01067nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210208103820.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191128s2005 ck aod fr 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9584103644 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.835 / |
| Item number | J354i |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jany Castro, José Nicolás, |
| Dates associated with a name | autor |
| 9 (RLIN) | 13106 |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación integral de mercados : |
| Remainder of title | decisiones sin incertidumbre / |
| Statement of responsibility, etc. | José Nicolás Jany Castro |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tercera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | Mc Graw Hill, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 486 páginas : |
| Other physical details | ilustraciones, gráficos y fotografías a blanco y negro ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye glosario e índice. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía : páginas 447-480 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Investigación -- El método científico aplicado a la investigación de mercados -- Segmentación de mercados -- Fundamentos de muestreo -- Trabajo de campo -- Estrategias para el análisis de información |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de mercado |
| 9 (RLIN) | 12801 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Análisis de mercadeo |
| 9 (RLIN) | 12749 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | 04/15/2018 | Donación | 658.835 / J354i | 201809693 | 05/16/2024 | Ej.1 | Books |
