Lo bueno funciona / (Registro nro. 4848)

Detalles MARC
000 -LEADER
fixed length control field 01811nam a2200373Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210106221417.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191128s2013 ck aod gr 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789587621327
040 ## - CATALOGING SOURCE
Original cataloging agency CO-JMCR
Transcribing agency CO-JMCR
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81 /
Item number K674l
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term autor
9 (RLIN) 12713
245 10 - TITLE STATEMENT
Title Lo bueno funciona /
Statement of responsibility, etc. Philip Kotler, David Hessekiel, Nancy R. Lee ; Prólogo de Mauricio López González ; Maite Rodríguez Jáñez (editora) ; Ana Lafuente (traducción)
250 ## - EDITION STATEMENT
Edition statement Primera edición
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bogotá :
Name of publisher, distributor, etc. Ediciones de la U,
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 430 páginas :
Other physical details fotografías y gráficos a blanco y negro ;
Dimensions 22 cm.
490 0# - SERIES STATEMENT
Series statement Acción empresarial
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Por qué algunas iniciativas sociales de marketing y corporativas fracasan y otras prosperan -- Seis iniciativas sociales para triunfar haciendo el bien -- Promoción de acciones de índole social -- Marketing con causa -- Marketing social corporativo
520 3# - SUMMARY, ETC.
Summary, etc. A quienes mezclan responsabilidad social corporativa con negocios se les suele tildar bien de empresarios oportunistas que quieren lavar su imagen o bien de emprendedores con visión social que desean crear un mundo mejor.
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Good Works!
546 ## - LANGUAGE NOTE
Language note traducido del inglés.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo social
9 (RLIN) 12765
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Responsabilidad social de los negocios
9 (RLIN) 12766
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Canales de comercialización
9 (RLIN) 12767
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo
9 (RLIN) 12768
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Nuevas empresas
9 (RLIN) 604
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hessekiel, David,
Relator term autor
9 (RLIN) 12769
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nancy R.,
Relator term autora
9 (RLIN) 12770
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name López González, Mauricio,
Relator term prologuista
9 (RLIN) 4645
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rodríguez Jáñez, Maite,
Relator term editora
9 (RLIN) 12771
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lafuente, Ana,
Relator term traductora
9 (RLIN) 12772
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Koha item type
    Dewey Decimal Classification     Non-fiction Biblioteca Pública José María del Castillo y Rada Biblioteca Pública José María del Castillo y Rada 04/15/2018 Donación 658.81 / K674l 430000755 05/16/2024 Ej.1 Books