Fundamentos de marketing / (Registro nro. 5635)

Detalles MARC
000 -LEADER
fixed length control field 01855nam a2200361Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210106161138.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191128s1991 mx ao gr 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9701001753
040 ## - CATALOGING SOURCE
Original cataloging agency CO-JMCR
Transcribing agency CO-JMCR
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 /
Item number S792f
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.,
Relator term autor
9 (RLIN) 12746
245 10 - TITLE STATEMENT
Title Fundamentos de marketing /
Statement of responsibility, etc. William J. Stanton, Michael J. Etzel y Bruce J. Walker ; traducción Julio Coro Pando ; revisión técnica Marcela Benassini Félix, Gerardo Silva Serrano y Carlos G. Villareal D
250 ## - EDITION STATEMENT
Edition statement Novena edición
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 733 páginas :
Other physical details fotografías a blanco y negro ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Incluye glosario e índice analítico y de nombres.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note El campo del marketing -- Carreras en marketing -- El ambiente del marketing -- Sistemas de información e investigación de mercados -- Segmentación del mercado y demografía -- Comportamiento de compra del consumidor -- El mercado de negocios
520 3# - SUMMARY, ETC.
Summary, etc. La importancia del marketing en el mundo de los negocios ha trascendido de manera sobresaliente en los tiempos actuales. Las empresas e instituciones que intenten competir y ser líderes en sus mercados, necesariamente tienen que incluir al marketing como
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Fundamentals of marketing
546 ## - LANGUAGE NOTE
Language note Traducido del inglés
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 12747
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo
9 (RLIN) 12748
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Análisis de mercadeo
9 (RLIN) 12749
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.,
Relator term autor
9 (RLIN) 12750
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.,
Relator term autor
9 (RLIN) 12751
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Coro Pando, Julio,
Relator term traductor
9 (RLIN) 5089
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Benassini Félix, Marcela,
Relator term revisora
9 (RLIN) 12752
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Silva Serrano, Gerardo,
Relator term revisor
9 (RLIN) 12753
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Villareal D., Carlos G.,
Relator term revisor
9 (RLIN) 12754
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Koha item type
    Dewey Decimal Classification     Non-fiction Biblioteca Pública José María del Castillo y Rada Biblioteca Pública José María del Castillo y Rada 04/15/2018 Donación 658.8 / S792f 430003868 05/16/2024 Ej.1 Books