Marketing de servicios / (Registro nro. 6198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01391nam a2200337Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210106155115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191128s2009 mx gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789701072776 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | Z48m |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A, |
| Relator term | autor |
| 9 (RLIN) | 12738 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing de servicios / |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner y Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos e Irma López Espinosa ; traducción, Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Quinta edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 709 páginas ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Título original : Services Marketing. Integrating customer focus across the firm |
| 546 ## - LANGUAGE NOTE | |
| Language note | Traducido del inglés. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Empresas de servicios |
| 9 (RLIN) | 8921 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comportamiento del consumidor |
| 9 (RLIN) | 5116 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Servicio al cliente |
| 9 (RLIN) | 7206 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| 9 (RLIN) | 12739 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo., |
| Relator term | autor |
| 9 (RLIN) | 12740 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D., |
| Relator term | autor |
| 9 (RLIN) | 12741 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calderón Dávalos, Juan Pablo, |
| Relator term | revisor |
| 9 (RLIN) | 12742 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | López Espinosa, Irma, |
| Relator term | revisora |
| 9 (RLIN) | 12743 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Velázquez Arellano, Jorge Alberto, |
| Relator term | traductor |
| 9 (RLIN) | 12744 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Treviño Rosales, Elizabeth, |
| Relator term | traductora |
| 9 (RLIN) | 12745 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | 04/15/2018 | Donación | 658.8 / Z48m | 430012162 | 05/16/2024 | Ej.1 | Books |
