Principios y práctica de marketing / (Registro nro. 6200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01147nam a2200277Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210106164144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191128s1970 sp ad gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8423401693 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 / |
| Item number | B874p |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Buskirk, Richard H, |
| Relator term | autor |
| 9 (RLIN) | 12758 |
| 245 10 - TITLE STATEMENT | |
| Title | Principios y práctica de marketing / |
| Statement of responsibility, etc. | Richard H. Buskirk ; traducido por Fernando Urizar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6° edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bilbao : |
| Name of publisher, distributor, etc. | Ediciones Deusto, |
| Date of publication, distribution, etc. | 1970 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 840 páginas : |
| Other physical details | gráficos a blanco y negro ; |
| Dimensions | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Colección Clásicos de gestión |
| 500 ## - GENERAL NOTE | |
| General note | Incluye notas a pie de página y preguntas al final de cada capítulo. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Perspectiva del marketing -- Los mercados industriales y de consumo -- Planificación del producto -- Canales de distribución -- Problemas de fijación de precios -- Promoción -- Problemas especiales |
| 534 ## - ORIGINAL VERSION NOTE | |
| Introductory phrase | Principles of marketing : the management view |
| 546 ## - LANGUAGE NOTE | |
| Language note | Traducido del inglés |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercados |
| 9 (RLIN) | 12759 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Urizar, Fernando, |
| Relator term | traductor |
| 9 (RLIN) | 12760 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | 04/15/2018 | Donación | 658.802 / B874p | 430012165 | 05/16/2024 | Ej.1 | Books |
