Investigación de mercados / (Registro nro. 6961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01000nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201023153545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201023s1987 mx ag||gr|||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968880066X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Primera edición |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.83 / |
| Item number | W418i |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weiers, Ronald M., |
| Relator term | autor |
| 9 (RLIN) | 11891 |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación de mercados / |
| Statement of responsibility, etc. | Ronald M. Weiers ; traducción Rosa María Rosas Sánchez |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 540 páginas : |
| Other physical details | ilustraciones, gráficos a blanco y negro ; |
| Dimensions | 23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preliminares fundamentales -- Aspectos básicos del muestreo y la medición -- Obtención de datos -- Análisis de datos -- Resultados de la investigación |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de mercados |
| 9 (RLIN) | 11892 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| 9 (RLIN) | 11893 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Muestreo |
| General subdivision | Medición |
| 9 (RLIN) | 11894 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosas Sánchez, Rosa María, | |
| Relator term | traductora |
| 9 (RLIN) | 5005 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 10/02/2020 | Donación | 658.83 / W418i | 201810022 | 05/16/2024 | Ej.1 | 10/02/2020 | Books |
