Fundamentos de mercadotecnia / (Registro nro. 7162)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01369nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210211132900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210211t1989 mx od|fr|||| 001 0dspa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9684222793 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | S792f |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J., |
| Relator term | autor |
| 9 (RLIN) | 12746 |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de mercadotecnia / |
| Statement of responsibility, etc. | William J. Stanton, Charles Futrell ; traductor, Ma. Elena Rosas Sánchez ; revisión técnica, Marcela Benassini Félix |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | ©1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 732 páginas : |
| Other physical details | ilustraciones, fotografías y gráficos a blanco y negro ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Título original: Fundamentals of marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye datos biográficos de los autores, glosario, índice alfabético y notas a pie de página. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La mercadotecnia moderna y su ambiente -- Mercados meta -- El producto -- El precio -- Distribución -- Promoción -- Mercadotecnia en áreas especiales -- Realización y evaluación del esfuerzo de mercadotecnia |
| 546 ## - LANGUAGE NOTE | |
| Language note | Traducido del inglés. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| 9 (RLIN) | 13326 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promoción de ventas |
| 9 (RLIN) | 13327 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Futrell, Charles, |
| Relator term | autor |
| 9 (RLIN) | 13328 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosas Sánchez, Ma. Elena, |
| Relator term | traductora |
| 9 (RLIN) | 13329 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Benassini Félix, Marcela, |
| Relator term | revisora |
| 9 (RLIN) | 12752 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | 02/11/2021 | 658.8 / S792f | 201810284 | 05/16/2024 | Ej.1 | Books |
