Farris, paul W.,  <br/><br/>
Marketing metrics :  the definitive guide to measuring marketing performance  / 
Paul W. Farris, neil T. Bendle, Phillip E. Pfeifer.  
 - Upper Saddle River, N.J. :  FT Press,  c2010. 
 - xv, 414 páginas :   ilustraciones en blanco y negro ;   24 cm. 
<br/><br/>Bibliografía : páginas 393-395. 
<br/><br/>Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics. 
<br/><br/><label>ISBN: </label>9780137058297  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.83 /   / F246m