TY  - BOOK
AU  - Farris,paul W.
AU  - Bendle,Neil T.
AU  - Pfeirfer,Phillip E.
TI  - Marketing metrics: the definitive guide to measuring marketing performance  
SN  - 9780137058297 
U1  - 658.83 /  23
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
N1  - Bibliografía : páginas 393-395; Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics
ER  -