@book{4613,
	author = {Kotler, Philip,  and García Bertrán, Ana, },
	title = {Los diez pecados capitales del marketing : },
	publisher = {Ediciones Deusto, },
	year = {2006},
	series = {Líderes del marketing. Marketing},
	address = {Barcelona : },
	note = {Título original: Ten deadly marketing sins}
}