000			01243cam a2200265 a 4500
001			15921194
003			OSt
005			20210414145823.0
008			090925s2010 njua b 001 0 eng
020			_a9780137058297
040			_aDLC _cCO-JMCR
041	0		_aeng
082	0	4	_a658.83 / _bF246m _223
100	1		_aFarris, paul W., _eautor _936833
245	0	0	_aMarketing metrics : _bthe definitive guide to measuring marketing performance / _cPaul W. Farris, neil T. Bendle, Phillip E. Pfeifer.
260			_aUpper Saddle River, N.J. : _bFT Press, _cc2010.
300			_axv, 414 páginas : _bilustraciones en blanco y negro ; _c24 cm.
504			_aBibliografía : páginas 393-395.
505	0		_aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
650		0	_aMarketing research. _936834
650	1	4	_aMarketing _xMathematical models. _936835
700	1		_aBendle, Neil T., _eautor _936836
700	1		_aPfeirfer, Phillip E., _eautor _936837
942			_2ddc _cBK
999			_c11479 _d11479