000			01571nam a2200265Ia 4500
003			OSt
005			20210914155046.0
008			210310s2015 mau ggr 000 0 spa d
020			_a9780887938893
040			_aCO-JMCR _cCO-JMCR
041	0		_aspa
082	0	4	_a338.4730223 / _2P586h _b23
100	1		_aPicard, RobertG., _eautor _928282
245	1	0	_aHandbook on the Economics of the Media / _cRobertG. Picard, Steven S. Wildman
260			_aMassachusetts : _bElgar, _c2015.
300			_a399 pages ; _c23 cm.
504			_aBibliography: pages 379-382.
505	0		_aInfluential factors and practices. -- Platform applications. -- Economics and policy.
520	0		_aMedia industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances in recent years and has contributed greatly to an increasingly sophisticated understanding of how media are shaped by economic forces, including those unleashed by new technologies. This Handbook examines the variety of contexts and infrastructures in which content is produced and distributed and how these influence the types of media products and services available, their pricing, their consumption and the public policies related to them.
650	1	4	_aMass media _vEconomic aspects _940374
650	2	4	_aMass media policy _940375
650	2	4	_aMass media _940376
700	1		_aSteven S. Wildman, _eauthor _940377
942			_2ddc _cBK
999			_c12454 _d12454