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| 008 | 191128t2014 eu ad fr 000 0 eng d | ||
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| 041 | 0 | _aeng | |
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_a330.01 / _bJ877i _223 |
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_aJust, David R., _eautor _95115 |
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_aIntroduction to behavioral economics : _bnoneconomic factors that shape economic decisions / _cDavid R. Just |
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_aNew York : _bJohn Wiley & Sons, _c©2014 |
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| 300 |
_axvii, 505 páginas : _bgráficos a blanco y negro ; _c24 cm. |
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| 505 | 0 | _aConsumer purchasing decisions --Information and uncertainty --Time discounting and the long and short run -- Social preferences | |
| 650 | 1 | 4 |
_aComportamiento del consumidor _95116 |
| 650 | 1 | 4 |
_aTeoría de la elección racional _95117 |
| 650 | 1 | 4 |
_aEconomía _xaspectos psicológicos _95118 |
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_2ddc _cBK |
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