Marketing metrics : the definitive guide to measuring marketing performance /
Farris, paul W.,
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris, neil T. Bendle, Phillip E. Pfeifer. - Upper Saddle River, N.J. : FT Press, c2010. - xv, 414 páginas : ilustraciones en blanco y negro ; 24 cm.
Bibliografía : páginas 393-395.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
9780137058297
Marketing research.
Marketing--Mathematical models.
658.83 / / F246m
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris, neil T. Bendle, Phillip E. Pfeifer. - Upper Saddle River, N.J. : FT Press, c2010. - xv, 414 páginas : ilustraciones en blanco y negro ; 24 cm.
Bibliografía : páginas 393-395.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
9780137058297
Marketing research.
Marketing--Mathematical models.
658.83 / / F246m
