Marketing metrics : (Registro nro. 11479)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01243cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15921194 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414145823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090925s2010 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137058297 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | CO-JMCR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 / |
| Item number | F246m |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farris, paul W., |
| Relator term | autor |
| 9 (RLIN) | 36833 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing metrics : |
| Remainder of title | the definitive guide to measuring marketing performance / |
| Statement of responsibility, etc. | Paul W. Farris, neil T. Bendle, Phillip E. Pfeifer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | FT Press, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 414 páginas : |
| Other physical details | ilustraciones en blanco y negro ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía : páginas 393-395. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 36834 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Mathematical models. |
| 9 (RLIN) | 36835 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bendle, Neil T., |
| Relator term | autor |
| 9 (RLIN) | 36836 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfeirfer, Phillip E., |
| Relator term | autor |
| 9 (RLIN) | 36837 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 04/15/2018 | Donación | 1 | 658.83 / F246m | 430012156 | 04/04/2025 | 04/03/2025 | Ej.1 | 03/10/2021 | Books |
