Factores que influyen la lealtad de los clientes : (Registro nro. 11464)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01390nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210412101559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210310s9999 cl ad gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783848471812 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.91 / |
| Item number | A662f |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arancibia Carvajal, Sara, |
| Relator term | autora |
| 9 (RLIN) | 25592 |
| 245 #0 - TITLE STATEMENT | |
| Title | Factores que influyen la lealtad de los clientes : |
| Remainder of title | un caso aplicado a la banca chilena / |
| Statement of responsibility, etc. | Sara Arancibia Carvajal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Santiago, (Chile) : |
| Name of publisher, distributor, etc. | Academia española, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 319 páginas : |
| Other physical details | ilustraciones y graficas en blanco y negro ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Datos biográficos del autor en tapa posterior |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Planteamiento del problema de investigación. -- Descripción del producto de cuenta corriente de la banca en Chile. -- Lealtad del cliente. -- Aspectos metodológicos de la investigación. -- Aplicación de la metodología "Intelectus-ahp" a la identificación de intangibles que fidelizan al cliente con cuenta corriente desde el punto de vista interno del banco. -- Aspectos metodológicos de la investigación. -- Diseño del instrumento de medición y trabajo de campo. -- Desarrollo del modelo de lealtad mediante ecuaciones estructurales. <br/><br/><br/> |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cuentas corrientes |
| 9 (RLIN) | 25594 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estrategias de fidelización |
| General subdivision | Clientes bancarios |
| 9 (RLIN) | 36719 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 04/15/2018 | Donación | 658.91 / A662f | 430012176 | 05/16/2024 | Ej.1 | 04/15/2018 | Books |
